Saskatchewan – an important player in the war against racial diversity.
Leading global market research company, Synovate, in a recent survey found overall, 38% of women surveyed in Hong Kong, Korea, Malaysia, the Philippines and Taiwan use skin whitening products. This is up from 34% in February 2002.
Daisy Sam, associate director of Synovate said : “Across the region, 61% of respondents agreed that they look younger with a fair complexion, 49% believe that whiter skin can cover wrinkles and age spots and 43% are more attracted to members of the opposite sex with fair complexions.”
Dollfaced Siti Nurhaliza has the look Malaysian women want. The men agree. It looks like skin-whitening is a strengthening trend in Asia. It’s that classic “want what you don’t have” part of human nature “many people with Asian complexions want to be fairer, and many people with fair complexions go to a great deal of trouble to tan their skin darker,” she said.
Leading the charge in the billion dollar industry is Fytokem Products a Saskatchewan company that makes ingredients used in skin whitening products sold worldwide.