Humphry Slocombe VS San Francisco Chronicle

Think about it: A barely two-year-old business with no marketing budget in a modest storefront in a less-than-fashionable part of town now has a larger and arguably more passionate audience than a once-mighty metro daily that traces its history back to 1865.
How did it happen and what does it portend for what’s left of the Chronicle and the newspaper business?

It could just be that people like ice cream.

10 Replies to “Humphry Slocombe VS San Francisco Chronicle”

  1. Kate has written about comparisons between internet information and that in traditional media: “… as though the only difference between sh*t and sunshine is the speed at which they travel.” After so many years of telling their readers that sh*t was chocolate ice-cream, a growing number of those readers are taking their custom elsewhere.

  2. Isn’t it astonishing that the MSS go out of their way to really piss off their natural audiences – namely middle class, tax-paying white folks? Circ and viewership #’s are down you say?

  3. I don’t know Sheldon, if they really are purveyors of strange ice cream flavors you just may scream afterwards. Prosciutto ice creams sounds gross…and yet….I want to go to there. I also really want to try a double down but I’m afraid I might die if I do.

  4. Despite having lived less than forty miles from San Francisco until this past May, I had no idea who Humphry Slocombe is until just now. When I saw the headline for the post, however, my first thought was “If Humphry Slocombe has a neocortex, he’ll win.”

  5. One of the great things about ice cream is that I don’t feel the need to throw it on the floor and STOMP on it after looking at it for a couple seconds.
    The same cannot be said of our local newspapers.

  6. “as though the only difference between shit and sunshine is the speed at which they travel.”
    Best. Line. Ever.

  7. A link in Newsosaur’s post makes his point as well: as most of you know, clicking on the NY Times story brings you to the page notifying you that you must register first to view the article:”It’s free and it only takes a minute!” And Googling the headline only gets you a link to the first page – but no further. Perhaps the Fishwrap of Record will find new life as a cone wrapper for Humphry Slocombe.

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