Deep Impact

By the numbers. Read it all.

The Pew Research Center reported on November 10, “Newspapers are a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well.”

Let us fact-check that. The total circulation of all newspapers in the United States is 20 million. That is one newspaper sold for every 16 people. Even if 3 people read each newspaper, that means more than 80% of the country does not read a newspaper.

Just 14 years ago circulation was 45 million.

Online readership for the top 50 newspapers topped 13 million in 2020 and slid below 9 million two years later. Perhaps the return of President Trump to the ballot in November will restore the 13 million but even then newspaper circulation in print and online will reach only 33 million.

Pew Research Center also reported, “The total estimated advertising revenue for the newspaper industry in 2022 was $9.8 billion, based on the Center’s analysis of financial statements for publicly traded newspaper companies. This is down 5% from 2021, a slight drop. Total estimated circulation revenue was $11.6 billion, compared with $11.5 billion in 2020.”

A drop of only 5%?

Adjusted for inflation, that’s a big deal.

It took them long enough, but it seems the New Yorker has finally caught up with SDA.

26 Replies to “Deep Impact”

  1. When the MSN post nothing but lies. What do you expect.
    I would love to see the BBC & NYslime gone forever.

  2. And who is still reading newspapers?
    Hint: it ain’t young people and it won’t be long before they’re all dead.
    My girlfriend reads the NYT on line and pays for a subscription. (Sigh.)
    I read free on-line stuff like links from SDA and save my money for beer and ammo.

  3. At one time people rode horses, or in buggies.

    Newspapers are now going the way of horse and buggies.

  4. I used to be a loyal newspaper reader in the 80’s and 90’s.

    I am not anymore. The newspaper prints narrative and innuendo, not the facts.

    1. My experience exactly. They stopped reporting news and began filling it with left-wing advocacy and activism.

      1. Stopped reporting news? Did they ever start?

        https://www.historyonthenet.com/walter-duranty-new-york-times

        “Walter Duranty was a New York Times reporter whom his greatest critics claim covered up Stalin’s crimes. He was part of an intellectual class spellbound by Soviet economic policy. Editor Oswald Garrison Villard, in a 1929 article called “Russia from a Car Window,” could hardly contain himself in his endorsement, despite speaking no Russian and never having met a Russian peasant”

        “He was sure that “the minority which controls the destiny of Russia is on its way with extraordinary and completely unselfish devotion, with the fiercest determination to succeed at any cost.” To the charge that the Russian communists were fanatics he shot back: “Who else but fanatics would have the course for the task or could be relied upon to drive through to the end without essential compromise?” Such a task required something more than “timid or half-way reformers.” The Soviet dictatorship wasn’t really so bad, since the ruling party was “working for the good of the masses of the working people.””

        Same old, same old.

  5. In the article they just don’t get it.
    They take a shot at DJT as dishonest but not one word about the broken trust they’ve brought on themselves.
    As if presenting only one side of a story for years on end would never catch up to them.

    There’s two newspapers in Winnipeg, the hard left leaning Free Press and the sophmoric Sun which sometimes leans right.
    I used to enjoy reading the Free Press before I became politically aware and realized that all their stories had a common theme; Conservatives bad. White men bad. Christianity bad. Every gang banger has the same BS backstory attached to their lives. He was an 19 year old father of 5 by 3 different women and while he’d had his troubles with gangs, drugs and alcohol in the past, he’d recently turned his life around. Then for no good reason at all, a gang up and shot him, out of the blue!

    I hate what has become of our news industry and a major shake up can’t come fast enough.
    Geoff H

  6. Newspapers, Mains Stream 5/11 O’clock News…McLeans etc etc…?
    Haven’t touched that toxic crap in years. Mid 90’s I think when I pulled the plug.

    May they & the ALL Govts that sustain them all implode.

    1. Rogers, a highly profitably enterprise, gets a bunch of money from the government to subsidize all it’s magazines… probably the only reason why they are still published.

  7. I dropped my National geographic subscription probably 10 years ago for the same reason . before that it was nice pictures . Sitting in a doctors office a few weeks ago I picked one up. most of the pictures looked like they had been printed from a phone and the stories were woke.

  8. Still subscribe to The Calgary Herald.
    It is actually the spouse that pays.
    The paper is, in the largest part, devoid of news. There is the opinions that no one cares about, then you get the propaganda of other than normal sex, the racist propaganda, the socialist extremist propaganda and few other ‘ists propaganda.
    There is a lot of hockey, what they call news, its basically bloviating of a few ‘journalists’ contradicting each other most of the time. They are obviously not well versed in actual sports, only who did what to whom. A few mentions of CFL, American football and the smallest possible blurbs on world sports, that is if any at all.
    That’s it. Period. End of story.

    Still like to search and read the news with the morning coffee, other than that it’s not even worth to cut it into toilet use.
    Yeah, they still charge about $50 or more a month and cut Sunday and Monday editions.

      1. I read the obits, and most days there is some local news. I do read the crime reports. They help me learn to commit better crimes. But 85% of the paper is nothing. And a big chunk is usually harmful lies. I’d see the Herald die without a scrap of regret.

  9. Back in the mid – late 90’s I subscribed to the local KW Record. Then they were bought out by Torstar. The day after I saw the first editorial by a Star writer I cancelled my subscription. Torstar did this to a lot of smaller papers.

  10. The decrease in hard copy newspaper readers as well as online news readers is one aspect. The other is that readers today only read a hundred twenty characters before their attention is drawn away by the next shallow Taylor Swift tidbit. No wonder readers are dangerously Mali formed and misinformed.

  11. Newspapers publiSh Obituaries. The old folks I coffee with read those from the free paper at the coffee watering hole first. The rest of the paper slants everything left. Not a good read. Maybe if they published daily wind and solar farm prodution…

  12. Today most people want to read articles that reinforce their world view. They aren’t interested in news that challenges ‘their truth’. Enter the internet and social media. Clickbait artists everywhere. Who would want to read long form journalism when you can get some 15 second clip that plays right into your beliefs?

    I’ve subscribed to the NP from it’s outset. I subscribe to a few commentators who have their own blog but I have started to cut them off as I prefer multi opinions.

  13. MSN
    MicroSlop News.
    an experiment. lets open a tab and randomly check the offerings.
    -“Justin Trudeau needs to wake up to Donald Trump’s reckless new world disorder”
    -Sophie giving dietary advice
    -celeb gossip, ‘awkward photos’

    you get the drift. opinion and fluff.

  14. Where was Justin Trudeau in 1911, when the ice delivery men needed him to rescue their trade in the looming shadow of refrigeration?

  15. I agree most of MSM is dead or dying. Advertisers are gone, which I think I am correct in stating; Paul Wells claims that advertisers subsidised subscriptions.
    I subscribe to NP, don’t read much of the news part, however the editorial and commentator articles are I believe very informative. Adam Zivo did a detailes series on safe injection sites, Jordon Peterson shows up occassionaly, Conrad Black, Rex Murphy (not recently wondering if well?), Barbara Kay, Financial section has three fine writers and thoughtful guest columnists.
    I can and sometimes do read online, however NP on line presence is frustrating on a laptop. Should be much better,
    And I subscribe to Paul Wells, interesting, however in many cases I think shallow. He did do an excellent article/podcast with – I think – Village Voice. Small but thriving on line news business.
    Never will I subscribe to the two local papers, everything that is happening locally is on line – blogs, websites, reddit, etc.

  16. Looking at the comments my crystal ball was pretty shiny back there in 2007.

    What do I see looking forward from 2024? Honestly, not a lot that’s good. I’ll fearlessly predict that the electric car scam, the Glowball Warmening scam, the wind power scam and the Men-in-dresses tranny scam will all be coming apart in the next three years. Maybe -this- year. Because of the farmers revolt in Europe, more than anything I see going on here in Canada.

    Coming up in tech to push the big media weenies down even faster, -maybe- VR? If they make the glasses look less goofy, anyway. Augmented Reality has a lot of great possibilities, given AI behind it. Random example, mechanic. Wouldn’t it be nice to look at the brakes in your truck and get an exploded parts view over top, with part numbers and specs available on command? That would be sweet, and with augmented reality glasses you could do it.

    Future for media? Bankruptcy. And Hollywood with it. Stick a fork in ’em, they’re done. In ten years you won’t even recognize the media landscape.

  17. There are two important things newspapers have permanently lost to online independants.

    1. They have lost economic advantage, the advantage of scale and concentration that they had a monopoly on, lost essentially because delivery costs through online dissemination collapsed to near zero. This means that there is little barrier to someone who wants to “tell it differently”.

    2. They lost editorial control. The sole chief editor for every newspaper is a fairly narrow control point for the entire detail flow through that newspaper. Online, on the other hand has an infinite number information flow channels, and had a huge number of individuals stepping eagerly forward to create and provide some of that content. Some were bound to get a following, and the rather sad efforts to shut down the successful ones has thankfully failed spectacularly.

    This is all said to support the ideas that online independents driving the newspapers out of business is a good thing, it is economic progress, and I am enjoying watching it play out in the market.

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