Here’s Canwest News Service in early 2007, 20 months before the Stephane Dion-led Liberals lost 18 seats and the federal election:
“Negative Tory ads could backfire, say experts.”
Here’s The Canadian Press on March 2nd, 2009, before the Conservatives’ attack ads against Michael Ignatieff were released:
“Any attempt by the Tories to smear rookie Liberal Leader Michael Ignatieff would backfire with recession-ravaged Canadians, Liberals say.”
Canadian Press headline in May, 2009, after the ads were released and two years before the Ignatieff-led Liberals were decimated in the federal election:
“Tory attack ads find audience, but could backfire: poll.”
The Star, June 1, 2009:
“Tory attack ads backfiring…”
Now, the Justin Trudeau era. An editorial in today’s Star —
“Conservative attacks on Justin Trudeau backfire on Harper”.
A CTV report published today, with the byline “CTVNews.ca Staff”, begins —
“Attack ads released hours after Justin Trudeau was named leader of the Liberal party, framing the 41-year-old as being “way over his head,” may backfire on the governing Conservatives, says one public relations expert.”
Ah yes, the experts. In yesterday’s Globe and Mail, in report headlined “Negative ad strategy holds risks for Conservatives, experts say”, Gloria Galloway writes:
“Can the ads backfire, and under what circumstances? All three experts said yes…“